[{"id":412790948060,"handle":"aden-anais-1","title":"aden + anais","updated_at":"2026-06-29T21:04:17+10:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"root\"\u003e\n\u003cdiv class=\"LocalizationWrapper-en_US\"\u003e\u003cmain class=\"CmsPage\"\u003e\n\u003cdiv class=\"CmsPage-Wrapper CmsPage-Wrapper_page_width_default\"\u003e\n\u003cdiv class=\"CmsPage-Content\"\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"contained\" data-content-type=\"row\"\u003e\n\u003cdiv data-pb-style=\"H5066YP\" data-element=\"inner\" data-video-fallback-src=\"\" data-video-lazy-load=\"true\" data-video-play-only-visible=\"true\" data-video-loop=\"true\" data-background-type=\"image\" data-background-images=\"{}\" data-parallax-speed=\"0.5\" data-enable-parallax=\"0\" class=\"pagebuilder-mobile-hidden\"\u003e\n\u003cdiv data-element=\"main\" data-grid-size=\"12\" data-content-type=\"column-group\" class=\"pagebuilder-column-group\"\u003e\n\u003cdiv data-pb-style=\"Q6WB1TQ\" data-element=\"main\" data-background-images=\"{}\" data-appearance=\"full-height\" data-content-type=\"column\" class=\"pagebuilder-column\"\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"default\" data-content-type=\"text\"\u003e\n\u003ch4\u003eaden + anais (ay-den + ah-nay) is a\u003cbr\u003edesign-conscious company focused on\u003cbr\u003ecreating thoughtfully crafted baby\u003cbr\u003eproducts for over a decade.\u003c\/h4\u003e\n\u003cp\u003e We were founded by an innovative Aussie mom who\u003cbr\u003ewanted to bring her love of luxe, breathable, swaddles\u003cbr\u003eto the masses.\u003c\/p\u003e\n\u003cp\u003eShe knew the softer-with-every-wash fabric + \u003cbr\u003ea commitment to high-quality products would \u003cbr\u003eexceed your expectations (+ they did!).\u003c\/p\u003e\n\u003cp\u003eWe might be the original creator of the cotton muslin\u003cbr\u003eswaddle, but now we're so much more.\u003c\/p\u003e\n\u003cp\u003eWe put love into every new hand-painted print +\u003cbr\u003ethought into each new product we introduce. We source\u003cbr\u003ethe finest yarns from around the world + develop\u003cbr\u003eessentials that turn into lifelong keepsakes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"contained\" data-content-type=\"row\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-element=\"main\" data-grid-size=\"12\" data-content-type=\"column-group\" class=\"pagebuilder-column-group\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-pb-style=\"QBG8EYB\" data-element=\"main\" data-video-fallback-src=\"\" data-video-lazy-load=\"true\" data-video-play-only-visible=\"true\" data-video-loop=\"true\" data-background-type=\"image\" data-background-images=\"{}\" data-parallax-speed=\"0.5\" data-enable-parallax=\"0\" data-appearance=\"full-bleed\" data-content-type=\"row\"\u003e\n\u003cdiv data-pb-style=\"SS9PBJK\" data-element=\"main\" data-appearance=\"default\" data-content-type=\"text\"\u003e\n\u003ch4\u003e\n\u003cspan\u003eTo date, the aden + anais community is 25 million strong. That's 25 million babes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ewrapped in our hand-crafted swaddles during their first days, months, and years.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWe couldn't be more thrilled to join this journey with you.\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"contained\" data-content-type=\"row\"\u003e\n\u003cdiv data-pb-style=\"ADBLBDE\" data-element=\"inner\" data-video-fallback-src=\"\" data-video-lazy-load=\"true\" data-video-play-only-visible=\"true\" data-video-loop=\"true\" data-background-type=\"image\" data-background-images=\"{}\" data-parallax-speed=\"0.5\" data-enable-parallax=\"0\"\u003e\n\u003ch2 data-pb-style=\"EHHKFL0\" data-element=\"main\" data-appearance=\"default\" data-content-type=\"heading\"\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/main\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"onetrust-consent-sdk\"\u003e\n\u003cdiv aria-describedby=\"onetrust-policy-text\" aria-labelledby=\"onetrust-policy-title\" role=\"dialog\" class=\"otFlat bottom vertical-align-content\" id=\"onetrust-banner-sdk\"\u003e\n\u003cdiv class=\"ot-sdk-container\"\u003e\n\u003cdiv class=\"ot-sdk-row\"\u003e\n\u003cdiv class=\"ot-sdk-eight ot-sdk-columns\" id=\"onetrust-group-container\"\u003e\n\u003cdiv id=\"onetrust-policy\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2022-10-21T11:14:27+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"equals","condition":"aden + anais"},{"column":"vendor","relation":"equals","condition":"aden + anais essentials"}],"published_scope":"global"},{"id":457285337308,"handle":"all-aden-and-anais","updated_at":"2026-06-29T21:04:17+10:00","published_at":"2025-09-01T13:38:12+10:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"All Aden and Anais","body_html":"\u003cp\u003eincludes all Aden and Anais products\u003c\/p\u003e"},{"id":457322070236,"handle":"baby-wraps","title":"Baby Wraps","updated_at":"2026-06-29T21:04:17+10:00","body_html":"","published_at":"2025-09-02T15:03:42+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"product_category_id","relation":"equals","condition":"bt-12"}],"published_scope":"global"},{"id":457415393500,"handle":"gifts-under-50","title":"Gifts under $50","updated_at":"2026-06-29T21:04:17+10:00","body_html":"","published_at":"2025-09-04T12:43:17+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"gift"},{"column":"variant_price","relation":"less_than","condition":"50"}],"published_scope":"global"},{"id":470132097244,"handle":"shop-all-sleep","title":"Shop All Sleep","updated_at":"2026-06-29T21:04:17+10:00","body_html":"","published_at":"2026-03-30T13:00:32+11:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"SWADDLE"},{"column":"tag","relation":"equals","condition":"sleeping bag"},{"column":"tag","relation":"equals","condition":"baby monitor"},{"column":"tag","relation":"equals","condition":"sleep aid"},{"column":"tag","relation":"equals","condition":"pillow"}],"published_scope":"global","image":{"created_at":"2026-03-31T14:49:08+11:00","alt":null,"width":3200,"height":1200,"src":"\/\/www.babystudio.com.au\/cdn\/shop\/collections\/new_website_size_impulse_1.jpg?v=1778466358"}},{"id":473787465948,"handle":"shop-by-brand","title":"Shop by Brand","updated_at":"2026-06-29T15:15:25+10:00","body_html":"\u003cp\u003eExplore our curated range of trusted baby brands. 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For generations parents have cared for their babies with muslin. Breathable, versatile and soft as a mother's touch, the do-it-all fabric helps simplify what can be a chaotic time. No matter how you're using our 100% cotton muslin swaddle - stroller cover, burp cloth or nursing cover to name just a few - it surrounds your little one in comfy goodness round the clock.
Our muslin is pre-washed so it's super soft from the start and stays that way wash after wash. Created by a mum on a mission to comfort babies in the best way possible while making parents' lives simpler, our award-winning original swaddle continues to set the standard worldwide. Breathable - helps reduce the risk of overheating.
